RE: Founders AssociateCADENCE: 2hr / dayTRIAL: £200 / wk

A right-hand for founders who already have too much going on.

If you’re running things on your own, your biggest bottleneck is your time. One founder I spoke to recently put it this way:

“I’m not blocked on strategy; I just have a list of responsibilities and todos that’s more than twice as big as my capacity. And it’s not immediately obvious how to close that gap.”

Two hours a day on the things from your list that just need doing — drafts, ops, scheduling, the systems you keep meaning to build — so you can focus on the things that need you.

01The offer

Trial week£200. Daily 2hr. Money-back guarantee — if it isn’t obviously worth it by Friday, I refund the lot.
After~£400 / week, negotiated case-by-case. Continues as long as it’s working — no retainer trap.
CapacityTwo, maybe three founders at a time. Right now there’s room.

02What this looks like

Two hours a day, shaped to what would help. Some days that’s synchronous work — working through a doc together, prepping for a call, getting past a decision you keep parking. Other days I’m just working through your list while you do the things only you can do. Two hours of extra capacity on your team that flexes to where it’s most useful.

03References

// From founders I’ve worked for

I feel like I found a right-hand guy — I feel force-amplified. His way of listening (attuned, and detail-oriented) meant I could focus on what I was good at and trust the rest would be well-handled.

I feel myself relaxing thinking about the effect Alex had on the company as I write this.

Brent Baumgartner, Refract · see full reference
You blew my mind a few times with our early collaborations… The deliberateness with which you approach life, thinking, learning — it’s special.
Ethan Alley, co-founder, Alvea · see full reference

// From a recent client engagement

Ediya

Case study · Ediya

Ediya is a YouTube creator and retreat host with 400,000 subscribers, juggling multiple lines of work. We did a two-week sprint on the brand philosophy she’d been stuck on for three years — finishing with a five-year vision, a philosophy one-pager, and an active content plan.

I’d been stuck for three years. Working with Alex felt different — he wasn’t trying to convince me of his way. What stands out is how quickly we got past it.

Ediya

04Background

Alex Large

I’ve been the right-hand at two ops-heavy startups (Refract, Alvea) and now run a parallel practice helping founders work through stuck decisions. I write at alexislearning.substack.com.

// Recent finalist rounds

1 of 2EA, Office of the CEO — Longview Philanthropy
FinalistFounding Generalist — Kairos (AI safety)

// Trial week

£200 / 5 days / money-back.

If it’s not obviously worth more by Friday, I refund the lot.